World Muslimah Award returns, but don’t call it a “beauty pageant”

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This year’s contest invites Muslim women all over the world to display their faith and talent. By Beta Nisa.

2014 World Muslimah Award collaborates with modest fashion photographer Langston Hues_Aquila Style

World Muslimah Award is happening again – for the fourth year running. In a sea of conventional beauty pageants, here’s an alternative for Muslim women that involves no bikinis or racy dresses.

This international Muslimah contest is organised by World Muslimah Foundation (WMF), an independent organisation focusing on sustainable development and equality for women and children.

Despite its name, World Muslimah Award wouldn’t call itself a beauty pageant. This award is part of an international charity event run by WNF with the objective of raising funds for Muslimahs trapped in wars, natural disasters and food crises. The criteria used to decide on a winner, according to the committee, are in line with values stated in the Qur’an.

The importance of Qur’an reading skills and the commitment to wearing hijab are just some of the qualifications for registration. Apart from that, achievements in sports, arts, academics or culture are also considered during the selection process of the young women aged between 18 to 27 years old. This year, World Muslimah Award will be held in the city of Yogyakarta, Indonesia.

The first round of participants are selected through an online audition from June 25 to September 7. The Grand Final and Coronation night will be held on November 21. Winners will receive various prizes including an umra package for two and $10, 000 worth of gold dinar.

The award will also showcase the Modest Street Fashion photography project, started by Detroit photographer Langston Hues. Langston has been photographing women in modest clothing who still look fabulous, in 20 countries and 25 cities. With a background in anthropology, he thinks of his journey as contemporary ethnography. Langston doesn’t believe that modesty is unique to Muslim fashion, but rather a multidimensional trend that spans the traditional to the experimental – all while maintaining spiritual principles. His shots of more than 400 outfits from around the world will be compiled into a book slated for release at the end of the year.

For more information, visit the official website of World Muslimah Award

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