HijUp.com Announces Modelling Contest

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A modelling contest for Muslim women kicks off in Jakarta. Afia R Fitriati reports.

Indonesian-based HijUp.com, an online store specialising in hijabs and modest clothing, has announced its first-ever modelling contest, HijUp Model Look (HML).

The event sets out to seek modelling talents among Muslim women who ‘represent the characteristics of Muslimahs and will contribute to the development of the Muslim fashion industry in Indonesia,’ said Diajeng Lestari, HijUp.com’s managing director, at the event’s press conference in Jakarta.

‘Winners will be selected based on three criteria: Looks, Moral and Spirit. These three major aspects should encapsulate the characteristics of a Muslimah,’ she added.

Fifteen chosen finalists will be enrolled in acting and modelling classes, as well as becoming a part of Zaura Models, a Muslimah modelling agency. They will also have the opportunity to be cast in a hijab-themed movie directed by Hanung Bramantyo, a notable Indonesian director who previously directed the box-office movie Ayat-Ayat Cinta (Verses of Love). Five finalists will also be awarded exclusive contracts as HijUp.com models.

Judges for the modelling contest include one of the first hijab-wearing movie stars in Indonesia, Zaskia Adya Mecca, and fashion photographer Vicky Astro.

‘The film industry actually also needs models who can express the characteristics of a Muslimah, given the good prospect of Islamic-nuanced movies in Indonesia,’ says Zaskia, who is also a casting director at a production house.

Muslim women aged 16–25 with a minimum height of 165cm are invited to apply online for the contest. Applications are open until February 1st, 2013.

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