Sophia Jennah: Modestly Chic

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A modest, elegant clothing line that caters to both Muslims and non-Muslims.

Sophia Jennah is a modest clothing line based in the UK that caters to both Muslims and non-Muslims. Founded by Faisa Ismael in 2011, Sophia Jennah provides a variety of designs that range from casualwear and officewear to the more dressy abayas. From February this year, Sophia Jennah has appointed Singapore-based Liyana Khan as their official Southeast Asian distributor. Liyana shares with us how she became part of the Sophia Jennah’s family.

I wanted something that fitted my style – simple yet appealing

‘Being a hijabi and working in the media industry, I came to be increasingly frustrated with the lack of good quality, well-designed apparels that don’t require multiple layering or modifications,’ she says. ‘I wanted to be able to buy something off the rack and wear it immediately without having to send it for alterations, or sewing a lining onto it. I have always been interested in fashion design, and I was looking for a brand to bring in for five years! There are plenty of good Muslim designers out there, but I wanted something that fitted my style – simple yet appealing.

‘So, one day, I came across the Sophia Jennah website and, in that instance, fell in love with her designs – they are simple, elegant and practical. I dropped them an email expressing my interest to be an exclusive reseller and that’s how our relationship started.’

Though she only relies on Facebook as her promotion channel, the positive market response surprised even Liyana herself. Half her stock was sold out within only two weeks. ‘Insha’allah with the upcoming Spring/Summer collection, response will be even better,’ she says optimistically.

Sophia Jennah South East Asia now has resellers in Singapore and Malaysia, in addition to shipping directly to customers in the region. The label will also participate in the upcoming L.A.C.E II event on the 16th of June in Singapore, showcasing five looks on the runway.

If simple, elegant style is also your cup of tea, be sure to check out the Sophia Jennah South East Asia Facebook page.

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