What’s new in men’s skincare: more tailored products, modern classics

,
Penhaligon's Bayolea line ©Penhaligon's
Penhaligon’s Bayolea line
©Penhaligon’s

The men’s product market is experiencing something of a boom, especially in Asia, where consumer group Kantar Worldpanel is reporting 7% sales growth in China for male grooming products.

There are few trends when it comes to men’s skincare products: the main news is that increasing numbers of men are seeking out their own options when it comes to taking care of their face and body, and there are plenty of brands seeking to get in on the action around the world.

Reflecting this growth, this summer Penhaligon’s launched its first men’s grooming line, Bayolea, which features the brand’s classic scent across a line of products including traditional shaving soaps, creams and balms. It’s the first time Penhaligon’s has offered men’s skincare products, including a facial wash, a soothing gel and a cleanser.

Kiehl’s has also recently added to its men’s line-up with the Men’s Oil Eliminator 24 Hour Anti-Shine Moisturizer and Refreshing Shine Control Toner ($27), which launched this summer.

Ren is also a great choice for unisex products including the Flash Rinse 1 Minute Facial (€38), which launced in September. Packed with water-activated Vitamin C, the gel also contains contains boswellic acid and magnesium and is designed to be applied to the face once ever three days to brighten your complexion and reduce UV damage. Ren also stocks a Tamanu High Glide Shaving Oil and a Multi-Tasking After Shave Balm which are both specifically designed for men.

As part of the wider trend for modern classics, many men are going back to the traditional bar of soap as a key part of their daily ablutions. Tellingly, this fall, Baxter of California has launched an Exfoliatating Body Bar ($16) scented with cedarwood and oakmoss, and pumice, jojoba meal and crushed olive seeds providing the aforementioned exfoliation.

Leave a Reply