Surabaya Strutting in Style with Fashion Festival


Local talents shine in one of Surabaya’s premier fashion events. Afia R Fitriati reports.

Earlier this month, notable Indonesian fashion designers and stylish ladies gathered under one roof for a three-day fashion festival hosted by Royal Plaza, a high-end mall in the capital city of East Java province, Indonesia.

The third annual fashion festival was held to celebrate the shopping centre’s sixth anniversary. ‘As a city where Muslims constitute a majority of the population, there is still a shortage of platforms for Islamic fashion in Surabaya,’ said Yanto Zefania, general manager of Royal Plaza. ‘With that background in mind, we aim to be one of the pioneers in organising high-calibre Islamic fashion shows in this city.’

The first day of the festival welcomed the designs of local fashion designers on the catwalk. Alphiana Chandrajani wowed the audience with her creative and colourful spin on batik, Indonesia’s traditional fabric. Elok Rege Napio, on the other hand, featured a dazzling collection of bridal wear decorated with intricate beadwork and laces, while talented designer Ayok Dwipancara incorporated Javanese traditions into his gorgeous dresses.

The first-day show also featured creations of up-and-coming designers Lia Afif, Lilik Suhariyati and Yuyuk Nurmaisyah, before closing with the highlight of the day: a fashion show by Jenahara, Indonesia’s famous young designer.

The fashion exhibition for local labels continued well into the second day of the festival. On October 7, the final day of the fashion festival, an excited audience was enthralled by the fascinating designs of Nunik Mawardi, Hannie Hananto and Monika Jufri, three recognised names in Indonesia’s hijab fashion industry.

In addition to hijab fashion shows, Royal Plaza also hosted a number of fashion-related competitions in its main atrium, including a hijab-styling contest, Muslimah modelling contest, Islamic bridal wear illustration competition and a photography competition.

Given the array of talents available in the coastal city and channels such as this fashion festival, Surabaya should flourish and be well on its way to becoming another Islamic fashion destination in Indonesia.

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