Fashion Event Shows the Chic Side of Charity


Back for another year, Fashion Fighting Famine puts a stylish spin on helping others in need.

Being charitable is chic. This is the message of Fashion Fighting Famine (FFF), an annual charity event that was initiated by a group of young women attending the University of California, Irvine in 2007. This year’s FFF took centre stage on June 3rd and was attended by more than 700 generous and gorgeous guests, including world medallist fencer Ibtihaj Muhammad and independent filmmaker Lena Khan. Lena was present to promote her upcoming film, ‘The Tiger Hunter’.

The FFF fashion show featured the collections of modest and fabulous labels such as SixteenR, Vela Scarves, Marena Y Sol, Hijab-ista, Abaya Addict, Mohajababes and Meem. Some of these brands’ designers were present in the front row to watch their creations being styled by FFF volunteer models on the runway. Nancy Hoque of SixteenR even flew in from Singapore to attend the event. After the show, guests were welcome to purchase their favourite designs featured on the runway. Part of the proceeds from the sales made at this event was donated to One Laptop per Child and Syria Relief and Development, the event’s beneficiaries this year.

Being charitable is chic

In the spirit of promoting arts and culture, the show also featured a fusion performance of hip-hop and ballet, spoken word, a musical performance and a final word from Cassie Shine, an FFF adviser, about the significance of supporting One Laptop per Child and Syria Relief and Development.

The dazzling FFF women-only fashion show was put together by a team of 30 team members and over 40 models, all of whom volunteered their time and talents to create this charitable event. These ladies really get it: Superficial glitters are so passé. Charitable is the new chic.

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