Famous art-house filmmakers Wes Anderson and Roman Coppola have teamed up for a new Prada ad, creating a series of short films for the brand’s Candy L’Eau fragrance.
Starring French actress and model Léa Seydoux, the new 1-minute 17-second film, the first of three episodes, sees Candy win the hearts of two charming young Parisians, Julius and Jim.
Soundtracked by “L’idole,” a 1966 hit by French singer Jacques Dutronc, the film is suffused with a classic Nouvelle Vague vibe and sees the emergence of a love triangle inspired by François Truffaut’s “Jules et Jim.” All the while, Seydoux is dressed in the Italian brand’s Spring 2013 pieces, including a highly covetable floral handbag.
Prada had recently released a series of 13-second teasers that revealed the look and feel of the shorts. “Wes is extremely precise. The film is a comedy, but he doesn’t like you to play at comedy. You have to keep things very straight and very clean. It’s just the scene that is comic, not you,” Seydoux told the Telegraph.
Forty-three-year-old Anderson is best know for a string of indie-film hits, working with repeat collaborators Bill Murray, Owen Wilson and Jason Schwartzman. Co-director Roman Coppola is part of a cinematic dynasty: the son of “The Godfather” and “Apocalypse Now” director Francis Ford Coppola, and brother to Sofia Coppola, he is also the cousin of Nicholas Cage. Roman Coppola is an acclaimed music video director, having produced clips for bands including Phoenix, The Strokes and Arctic Monkeys.
Prada’s last ads for the Candy fragrance back in 2011 also starred Seydoux but were directed by famed French graphic designer, filmmaker and photographer Jean-Paul Goude.