A campaign encouraging tourists to follow local values and norms of dress brings attention to Islamophobia in the West. By Sya Taha.
Qatar has revived a modesty campaign dating from 2012, when it was known as “One of us” and originally started by a group of Qatari women.[i] Due to being relaunched on 20 June 2014 – just in time for Ramadan – as “Reflect your respect”, the campaign is targeting public spaces with flyers and a social media poster showing various dress choices.[ii] Four stick bodies represent clothing choices that are deemed unacceptably immodest for revealing shoulders, arms, legs below the knee, and (men’s) chest hair.
[ii] Victoria Scott, ‘Local modesty campaign ‘reflect your respect’ to relaunch in Qatar’, 20 May 2014, available here
[iii] Owen Gibson, ‘Qatar government admits almost 1,000 fatalities among migrants’, The Guardian, 14 May 2014, available here
[iv] Ava Vidal, ‘“People grab our veils, call us terrorists and want us dead”: What it’s really like to be a Muslim woman in Britain’, The Telegraph, 6 May 2014, available here
[v] Haroon Siddique, ‘Muslim women more likely to suffer Islamophobic attacks than men – study’, The Guardian, 20 Nov 2013, available here